The Independent ProfitWell Alternative
ProfitWell is now part of Paddle. If you use Stripe and want analytics that stay focused on your payment stack, illumi is built for you.
Pricing Comparison
ProfitWell Metrics
illumi
How ProfitWell and illumi Compare in Practice
ProfitWell (now Paddle Billing) offers free core metrics as a lead-generation tool for Paddle's payment processing platform. The free tier covers MRR and churn dashboards, but advanced capabilities like Retain (automated dunning) and Recognized (revenue recognition) are paid add-ons that scale with your volume.
Since Paddle's acquisition, ProfitWell's roadmap increasingly favors Paddle's own billing stack over Stripe. If you rely on Stripe for payment processing, that alignment mismatch can mean slower Stripe-specific feature updates and a product that is optimized for a different payment provider.
illumi is built exclusively for Stripe data. Every feature—from MRR and cohort retention to revenue forecasting and cash flow projections—is designed around Stripe's data model. There are no paid add-ons or feature gates: LTV segmentation, benchmarking, and shareable reports are included in every plan.
Who Should Switch to illumi?
- •Stripe-first SaaS founders who want analytics purpose-built for their payment stack, not a tool increasingly oriented toward a competing billing platform.
- •Teams outgrowing ProfitWell's free tier that need LTV analytics, cohort retention, and revenue forecasting without purchasing separate paid add-ons for each capability.
- •Founders who value independence—illumi has no conflicts of interest with a payment processor, so product decisions are driven by what Stripe users actually need.
Why SaaS Founders Switch from ProfitWell to illumi
ProfitWell is now Paddle-owned. Since Paddle acquired ProfitWell, the product roadmap is increasingly oriented toward Paddle's billing stack. If you use Stripe for payments, you deserve analytics built exclusively for Stripe data.
No upsells or add-on pricing. ProfitWell's free tier covers basic metrics, but advanced features like Retain (dunning) and Recognized (revenue recognition) are paid add-ons. illumi includes LTV, cohorts, forecasting, and benchmarks in every plan.
Built for indie hackers and small SaaS. illumi is designed for founders who want clear financial visibility without enterprise complexity. Connect Stripe, see your metrics in 30 seconds.