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Best SaaS Analytics Tools in 2025

Every subscription business needs to track MRR, churn, and LTV. Here are the best tools for the job, compared on features, pricing, and who they're built for.

What to Look For in a SaaS Analytics Tool

1.MRR / ARR tracking with new, expansion, contraction, and churned breakdown
2.Churn analysis — rate over time, not just a snapshot
3.Customer LTV — segmented by plan, cohort, or acquisition channel
4.Revenue forecasting — where you're heading, not just where you've been
5.Transparent pricing — ideally flat, not scaling with your MRR
6.Easy setup — OAuth or API key, not a multi-day integration

1. illumi

Our Pick

Stripe analytics for indie hackers · $29–$79/mo

Purpose-built for Stripe. Gives you MRR, churn, LTV, cohort retention, revenue forecasting, and industry benchmarks with a 30-second OAuth setup. Flat pricing that doesn't scale with your MRR.

Strengths

  • Full analytics suite at affordable flat pricing
  • 30-second Stripe OAuth setup
  • Revenue forecasting with CMGR
  • Cohort retention heatmaps
  • Shareable report links for investors
  • Number audit trail (see how every metric is calculated)

Considerations

  • —Stripe only
  • —Newer entrant in the space
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2. Baremetrics

The original subscription analytics tool · From $108/mo

One of the first dedicated SaaS metrics platforms. Supports Stripe, Braintree, Recurly, and more. Features include MRR, churn, LTV, forecasting, and cancellation insights.

Strengths

  • Multi-provider support
  • Cancellation insights and surveys
  • Established with large user community
  • Trial insights feature

Considerations

  • —Starts at $108/mo (MRR-based pricing)
  • —Can get expensive as you grow
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3. ChartMogul

Enterprise-grade subscription analytics · Free up to $10k MRR, then from $100/mo

Feature-rich analytics platform with broad billing provider support. Strong data enrichment, segmentation, and API capabilities. Free tier for early-stage startups.

Strengths

  • Free tier for early-stage startups
  • Multi-provider support
  • Strong API and integrations
  • Customer segmentation and data enrichment

Considerations

  • —Steep price increase after free tier
  • —MRR-based pricing
  • —Configuration can be complex
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4. ProfitWell (by Paddle)

Free metrics, now part of Paddle · Free metrics, paid add-ons

Offers free subscription metrics. Paid products include Retain (dunning/recovery) and Recognized (revenue recognition). Acquired by Paddle in 2022.

Strengths

  • Free core metrics dashboard
  • Retain dunning product
  • Revenue recognition tool

Considerations

  • —Now Paddle-owned (roadmap may shift)
  • —Limited cohort and forecasting features
  • —Advanced features require paid add-ons
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5. Stripe Dashboard

Built-in, but limited · Free (included with Stripe)

Stripe's native analytics covers gross volume, payment success rates, and subscription counts. Lacks SaaS-specific metrics like MRR, churn rate, and LTV.

Strengths

  • Free and always available
  • Real-time payment data
  • No additional setup needed

Considerations

  • —No MRR / ARR calculation
  • —No churn, LTV, or cohort analysis
  • —No forecasting or benchmarks
  • —No shareable reports
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