The Metrics Your Stripe Dashboard Doesn't Show

Stripe's built-in dashboard is excellent at what it's designed for: managing payments, payouts, disputes, and individual customer records. It shows gross volume, net volume, and payment success rates. What it does not provide are the derived SaaS metrics—MRR, churn rate, cohort retention, customer LTV—that subscription businesses need for strategic decisions.

Many founders fill this gap with spreadsheets: exporting Stripe data into Google Sheets or Excel and manually calculating monthly recurring revenue. That approach works at small scale but breaks down as transaction volume grows and the formulas become harder to maintain.

illumi sits on top of your existing Stripe account as an analytics layer. It reads your Stripe data via OAuth (read-only, no write access) and automatically computes MRR with new/expansion/churned breakdowns, churn trending, LTV by customer segment, cohort retention heatmaps, and revenue forecasts using CMGR. Nothing changes about how you use Stripe for payments.

Stripe shows payments, not SaaS metrics. Stripe's dashboard is built for payment processing, not subscription analytics. It doesn't calculate MRR, track churn over time, or show you which customer cohorts retain best.

No more spreadsheet exports. If you've been exporting Stripe data to Google Sheets to calculate MRR or churn, illumi automates that entirely. Connect once, and your metrics update every time you sync.

Share metrics without sharing Stripe access. Generate shareable report links for co-founders, investors, or advisors. No need to add them to your Stripe account.

See around corners. Revenue forecasting with CMGR (Compound Monthly Growth Rate) shows where your business is heading, not just where it's been.