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illumi Blog

Insights on SaaS metrics, Stripe best practices, and growth strategy for subscription businesses.

SaaS Metrics·10 min read

How to Calculate Customer Acquisition Payback Period and Optimize Your SaaS Unit Economics

Master the art of calculating customer acquisition payback period and discover actionable strategies to optimize your SaaS unit economics for sustainable growth.

February 3, 2026

SaaS Metrics·11 min read

How to Calculate and Improve Net Revenue Retention (NRR) for SaaS Companies

Learn how to calculate NRR, benchmark against industry standards, and implement proven strategies to boost your SaaS growth through better retention.

January 30, 2026

Financial Ops·12 min read

SaaS Financial Planning: Building Accurate 13-Week Rolling Cash Flow Forecasts

Master the art of short-term cash flow forecasting with a practical framework designed specifically for subscription businesses and their unique financial patterns.

January 30, 2026

SaaS Metrics·8 min read

How to Calculate MRR from Your Stripe Data

Stripe doesn't give you an MRR number. Here's exactly how to calculate it from your subscription data — including the edge cases most founders get wrong.

January 30, 2026

Financial Ops·7 min read

Stripe Payout Reconciliation: Why Your Bank Deposits Don't Match Your Revenue

Your Stripe payouts never seem to match your revenue numbers. Here's why that happens and how to reconcile the two using balance transactions.

January 30, 2026